BRAND DESCRIPTION
Dad Grass
Dad Grass is a modern brand dedicated to reintroducing the mellow side of cannabis through low-dose products. Their core product line currently centers on low-dose gummies, drinks, and pre-rolls — the categories I contributed to through creative development.
MY KEY CONTRIBUTIONS
Creative Strategy
Aligned creative strategy in close collaboration with the client
Ad Creatives Design
Crafting ad creatives in multiple formats
Leisure Drink: Creative Strategy & Execution
PLATFORMS: FACEBOOK, INSTAGRAM
Working on Deluxe Gummies and Pre-rolls was especially fun thanks to the brand’s playful design. These products opened the door for some bolder ideas and clever concepts. These creatives helped drive strong engagement and gave the account a solid early boost.
685+ total purchases
across campaigns featuring my creatives
up to 1.7× ROAS
with CPAs as low as $70
Concept-based Campaigns
us vs them, before & after, testimonial
For these creatives I used time-tested advertising tactics: testimonials to build trust, "us vs them" to highlight unique selling points, "before & after". The goal was to expand ad library and maintain engagement.
Creative Exploration
in search of new top-performers
Through playful compositions and bold headlines I brought original ideas to life while staying true to the brand’s tone of voice. The goal was to keep the creative library evolving and discover new ways to connect with audiences.
Deluxe Gummies and Pre-rolls
PLATFORMS: FACEBOOK, INSTAGRAM
Working on Deluxe Gummies and Pre-rolls was especially fun thanks to the brand’s playful design. These products opened the door for some bolder ideas and clever concepts. These creatives helped give the account a solid early boost.
150+ purchases
driven by ad creatives
$12K+ in revenue
within 2 months
deluxe Gummies
us vs them, benefits, before & after
With Deluxe Gummies being Dad Grass best-seller, I had a chance to try lots of different creative ideas that kept the brand fun and the results strong.
cbd & cbg pre-rolls
gifs & carousels
With packaging that looks like sardines, butter, or screws, these pre-rolls practically invited fun ideas. We explored concepts that highlighted their discreet design with smart, witty copy.
My Contribution to Dad Grass
It was a plesure to work with Dad Grass. This collaboration pushed me creatively in all the right ways, mixing strategy, humor, and performance design across multiple products. It’s a brand I genuinely enjoyed designing for. I’m looking forward to carrying all my insights into future projects and collaborations.
Let’s get in touch
Have a project in mind? I’d love to hear from you.
Let’s connect and bring your ideas to life.