ABOUT ME
Nice to meet you!
Hi, I'm Olena, also known as elitra. I've been working as a designer for over 6 years, turning ideas into creative visual designs, and I'm here to help you.
WHERE IT ALL STARTED
2010 - 2018
I've always been drawn to art. Studying at art school gave me a strong foundation in color theory and composition — skills that continue to shape my work today.
BACHELOR OF GRAPHIC DESIGN
2019 - 2023
My creative journey continued at the Academy of Arts in Lviv, where I earned a Bachelor's degree in Graphic Design. I explored photography, videography, and 3D, all of which now help me to create more versatile work.
FROM DESIGN TO ADVERTISING
2022 - present
My interest in motion design eventually led me to the advertising industry. By combining a strong design foundation with advertising expertise, I create ads that stay true to your brand while driving results.
Marketing Motion Designer
AMAZING APPS
- Created static and animated creatives for mobile apps
- Produced motion graphics for marketing campaigns
- Developed Lottie animations for web and app
Motion Designer
WALKINGSPREE
- Created vector illustrations for a wellness app
- Animated illustrations and UI elements
- Developed Lottie animations for in-app experiences
Advertising Designer
LUCYD
- Created static and animated ad creatives for DTC brands
- Collaborated directly with clients on creative strategy
- Used AI and 3D tools to bring innovative ideas to life
Advertising Designer
FREELANCE
- Turning brand guidelines into high-performing creatives
- Creating static and animated creatives powered by design, AI, and motion
- Developing creative concepts and strategies for DTC brands
My approach
I love exploring brands through visuals, but it's just as important for me to connect with their values. That's why I'm selective about the projects I take on.
Once I understand a brand's identity, aesthetics, and messaging, I dive into strategy and creative development. The goal isn't just to create beautiful visuals — it's to create impactful ads that feel authentic to the brand while delivering results.
That's the kind of work I enjoy doing, and that's why I'm here.