BRAND DESCRIPTION
micros
A young brand that crafts mints designed to help choose the way you feel through micro-adjustments to your state. They currently offer two mint formulas: Ease, designed to calm and relax, and Focus, crafted to sharpen clarity and concentration.
MY KEY CONTRIBUTIONS
Visual Identity
Creating product images and renders for the website
Ad Creatives Design
Crafting high-impact ad creatives in multiple formats
Creative Strategy
Working on creative strategy, developing concepts within brand guidelines
Website content
Designing icons and motion graphics in collaboration
with web dev team
Visual Identity Development
I was responsible for building visual identity of micros from the ground up: creating 3D product renders, AI lifestyle imagery and filler content for the main webpage and PDPs. This helped bringing the brand to life.
Tools used: Cinema 4D, Adobe Firefly, Adobe Photoshop
3d renders
lifestyle images
Live on Site
Ad Creatives Design & Creative Strategy
PLATFORMS: FACEBOOK, INSTAGRAM, TIKTOK SHOP
Our focus was on building awareness for top-of-funnel audience, since the brand is new and needed to be introduced to the market. My role centered on designing static and animated creatives that highlighted the product’s key USPs, along with attention-grabbing headlines to quickly communicate value and spark interest.
1.3K+ new customer orders
during launch phase
ROAS from 0.30 → 1.00
across campaigns
revenue growth from $1.7K → $21.3K
within the first 3 months of paid acquisition
Static Advertising
animated creatives
UGC VIDEOS
Proud to Be Part of the Journey
Contributing to the early creative foundation of micros has been an exciting experience. Helping introduce a new brand to the world through visual identity and fresh ad creatives was a challenge I was proud to take on. I’ve genuinely loved working with the brand’s aesthetics and I resonate with its core values. I’m excited to watch micros continue to grow, evolve, and inspire new audiences as it moves forward.
Let’s get in touch
Have a project in mind? I’d love to hear from you.
Let’s connect and bring your ideas to life.